Krista Gibson has been a member of Mici’s Board of Advisors since 2017 – guiding the company through its digital transformation and push into digital marketing. Krista is a C-level Executive with over 25-years of experience in the hospitality industry. Krista is the former CMO for Chili’s Grill & Bar, a global company with +1600 locations in 31 countries where she led all aspects of brand building, innovation and sales growth strategies. She reported to the CEO and was a member of Brinker International’s (EAT) senior leadership team charged with delivering EPS growth for a $3.25B Fortune 750 restaurant portfolio company (Chili’s Bar & Grill and Maggiano’s Little Italy). Krista led building Chili’s transformative, best-in-class digital customer experience as the first national brand to implement tabletop devices, building a robust loyalty program, and leveraging big data to provide actionable insights for menu innovation and operations execution. Krista is currently the CMO for the Women’s Foodservice Forum (WFF), a non-profit focused on accelerating the advancement of women leaders in the Food Industry. Krista has both a Bachelor of Science and MBA from the University of Florida. Krista lives in Dallas, TX and is currently training for her first half marathon.